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Last updated: 18/05/2026
This Cookie Policy explains how Stroll Walking Holidays (“Stroll”, “we”, “us”) uses cookies and similar tracking technologies on our website at stroll.com. It should be read alongside our Privacy Policy.
By using our website, you consent to the use of cookies as described in this policy. You can manage or withdraw your consent at any time using the cookie settings tool on our website.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet or smartphone) when you visit a website. They help websites remember information about your visit, such as your preferences or actions, which can make your next visit easier and the site more useful to you.
We may also use similar technologies, including web beacons (pixel tags), to understand how users interact with our content.
2. Types of Cookies and Similar Technologies We Use
We categorise the cookies and similar technologies on our website into three groups based on whether your consent is required.
A. Strictly Necessary (Always Active — No Consent Required)
These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site may not work as a result.
| Name / Identifier | Provider | Purpose | Storage Type | Duration |
|---|---|---|---|---|
| stroll:cookieConsent:v1 | Stroll | Stores your cookie consent preference | Local storage | Persistent until cleared |
| __cf_bm | Cloudflare | Bot management — distinguishes humans from automated traffic | Cookie | 30 minutes |
| _cfuvid | Cloudflare | Supports rate limiting and abuse prevention at the network edge | Cookie | Session |
| cf_clearance | Cloudflare | Records that you have passed a Cloudflare security challenge (only issued when a challenge is triggered) | Cookie | Up to 24 hours |
Cloudflare cookies are set at the network edge as part of our hosting infrastructure. Not all Cloudflare cookies are present on every visit; they are issued as needed based on security conditions.
B. Third-Party Embedded Content (Loaded With the Page)
Some pages embed content from third-party services to provide maps and videos. When this content loads, the third-party provider may set or read its own cookies, use local storage, or collect data such as your IP address in accordance with its own privacy policy. These embeds load as part of the page and are not gated by our cookie consent banner.
| Service | Provider | Purpose | When It Loads |
|---|---|---|---|
| Interactive maps | Mapbox | Map tile delivery, terrain rendering and abuse prevention | When a trip page with a map is viewed |
| Embedded videos | YouTube (Google) | Video playback and player functionality | When a page contains a YouTube video embed |
| Embedded videos | Vimeo | Video playback and player functionality | When a page contains a Vimeo video embed |
YouTube and Vimeo embeds may set cookies related to video playback, analytics and advertising within the embedded player. Mapbox may use cookies or local storage for map tile caching and fraud prevention.
For more information, see each provider's privacy policy: Mapbox, YouTube (Google), Vimeo.
C. Consent-Required Cookies (Loaded Only After You Accept)
The following cookies and services are not loaded unless you accept cookies via our consent banner. If you reject or ignore the banner, none of the services below will run and no cookies in this section will be set.
Analytics Cookies
These cookies allow us to count visits and understand how visitors move around our website. All information collected is aggregated and anonymous. If you do not allow these cookies, we will not know when you have visited our site.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Registers a unique ID to generate statistical data on site usage | 2 years |
| _ga_* | Google Analytics | Stores and counts page views for Google Analytics 4 | 2 years |
| _gid | Google Analytics | Registers a unique ID for a single day's session data | 24 hours |
| _gat | Google Analytics | Used to throttle request rate | 1 minute |
| AMP_* | Amplitude | Stores a device identifier and session data for product analytics | 1 year |
| AMP_MKTG_* | Amplitude | Captures marketing attribution parameters (UTM, referrer) | 1 year |
| AMP_unsent | Amplitude | Queues analytics events locally before they are sent to Amplitude | Local storage — persistent until cleared |
| stroll_gclid | Stroll | Stores the Google Ads click identifier (gclid) from the landing page URL so we can attribute enquiry submissions back to the ad click that brought you to our website | 90 days |
| stroll_gbraid | Stroll | Stores the Google Ads app-to-web click identifier (gbraid) from the landing page URL for the same attribution purpose as stroll_gclid | 90 days |
Google Analytics is loaded via Google Tag Manager (GTM). The GTM script is not injected into the page until you accept cookies. The Amplitude SDK is also only initialised after you accept cookies.
Session Replay
We use Amplitude Session Replay to record and play back anonymous recreations of user sessions on our website. Session replays capture page interactions such as clicks, scrolls and navigation, but do not record passwords, payment details or other sensitive form fields. Replays help us understand how visitors use our website so we can improve the experience.
Session Replay is part of the Amplitude SDK and is only active after you accept cookies. If you reject cookies, no session data is recorded. Replay data is processed by Amplitude in accordance with its privacy policy.
Error Monitoring
We use Sentry for error tracking to help us identify and fix technical problems. Sentry is only initialised after you accept cookies. If you reject cookies, Sentry does not run and no data is collected.
| Name | Provider | Purpose | Storage Type | Duration |
|---|---|---|---|---|
| sentry_previous_trace | Sentry | Links related page loads for performance tracing | Session storage | Browser session |
Customer Support & Messaging
We use Intercom to provide live chat support and in-app messaging. The Intercom widget is only loaded after you accept cookies. If you reject cookies, Intercom does not run and no data is collected.
| Name | Provider | Purpose | Storage Type | Duration |
|---|---|---|---|---|
| intercom-id-* | Intercom | Anonymous visitor identifier used to recognise returning visitors | Cookie | 9 months |
| intercom-session-* | Intercom | Tracks the current session for the chat widget | Cookie | 1 week |
| intercom-device-id-* | Intercom | Device identifier used to link sessions across page loads | Cookie | 9 months |
Marketing and Targeting Cookies
These cookies are set by our advertising partners (including Meta/Facebook and Microsoft/Bing). They may be used to build a profile of your interests and show you relevant adverts on other sites. They do not store personal information directly, but work by uniquely identifying your browser and device. If you do not allow these cookies, you will experience less targeted advertising.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Used by Meta to deliver, measure and improve advertising | 3 months |
| fr | Meta (Facebook) | Used to deliver, measure and improve the relevance of ads | 3 months |
| _fbc | Meta (Facebook) | Stores the last ad click for attribution purposes | 2 years |
| _uetsid | Microsoft Advertising | Tracks visitor activity for Microsoft Ads campaign measurement | 1 day |
| _uetvid | Microsoft Advertising | Identifies returning visitors across sessions for Microsoft Ads | 13 months |
| MUID | Microsoft | Microsoft user identifier used across Microsoft services for ad targeting | 13 months |
| MR | Microsoft (bat.bing.com) | Used to coordinate cookie syncing across Microsoft domains | 7 days |
Marketing cookies are loaded via Google Tag Manager and are only active after you accept cookies.
3. Managing Your Cookie Preferences
You can manage your cookie preferences in the following ways:
- Our cookie consent banner. When you first visit our website, you will be shown a cookie banner. You can choose to accept all cookies or reject non-essential cookies.
- Your browser settings. Most web browsers allow you to control cookies through their settings.
- Service-specific opt-out tools. Some third-party providers offer their own mechanisms to opt out of tracking, listed below.
Browser help pages:
- Google Chrome: support.google.com/chrome
- Mozilla Firefox: support.mozilla.org
- Safari: support.apple.com
- Microsoft Edge: support.microsoft.com
Service-specific opt-out tools:
- Google Analytics: tools.google.com/dlpage/gaoptout
- Meta Ads: www.facebook.com/ads/preferences
- Your Online Choices (EU/UK): www.youronlinechoices.eu
Please note that restricting cookies may impact website functionality.
4. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation or our data practices. We will indicate the date of the latest revision at the top of this page.
5. Contact Us
If you have any questions about our use of cookies, please contact us at connect@stroll.com or +44 333 057 0018.